Store Setup Guide

store-setup 2026.08.12

How to Get a Custom Domain and Set Up SSL | Initial Setup for Launching Your E-Commerce Site Securely

Starting from the basic question of what a "domain" and "SSL" actually are, this guide covers how to choose a domain registrar like Xserver Domain or MuuMuu Domain, the full process from nameserver configuration to SSL activation, the differences between SSL validation levels, and how to fix "mixed content" errors — everything you need for the initial setup of a secure e-commerce site.

Leap Editorial Team

store-setup 2026.07.06

How Long Is Shopify's Free Trial? Extension Tricks and the Latest Campaigns

For businesses considering building an online store on Shopify, here's a breakdown of the current free trial period and what happens once it ends — plus a legitimate trick for building your store on an effectively unlimited free basis to keep costs down.

Leap Editorial Team

store-setup 2026.07.06

Finding Your Way Around BASE's Official Site: Where to Find the Manual and Login Page

For anyone looking to open an online store on BASE or new to running one, here's a clear guide to finding the login page, contact channels, and BASE's official manual, "BASE U." Get a handle on the full picture of BASE's official sites so you can run your shop smoothly.

Leap Editorial Team

store-setup 2026.07.06

Putting Amboras to the Test: What Third-Party Reviews Reveal About Its Strengths and Blind Spots

A look at what third-party reviews reveal about the strengths and practical caveats of Amboras, an AI-native e-commerce platform — essential reading for anyone weighing which e-commerce platform is the right fit.

Leap Editorial Team

store-setup 2026.07.03

How to Sell as an Individual on BASE: Anonymous Shipping and Hiding Your Legal Disclosure Info

A practical guide to selling on BASE as an individual or side hustle — the benefits of doing so, how to hide your address and phone number under Japan's Specified Commercial Transactions Act, how to use anonymous shipping, and what to watch for when filing taxes.

Leap Editorial Team

store-setup 2026.07.02

How to Write Product Descriptions That Sell | A Template for SEO and Conversion

Learn how to write e-commerce product descriptions that improve both SEO and conversion rates. Covers the three-part copywriting structure, the 6W2H method for organizing information, keyword placement, benefit vs. spec-led writing, and AI prompt templates for producing consistent descriptions at scale.

Leap Editorial Team

store-setup 2026.07.02

A Complete Guide to E-Commerce Payment Setup | Credit Cards, BNPL, and Convenience Store Payments

The payment options you offer directly affect cart abandonment and revenue. This guide covers payment method usage rates in Japan, how to set up Shopify Payments, how BNPL services like Paidy and NP Atobarai work, recommended payment combinations by customer segment, and how to approach fee structures.

Leap Editorial Team

store-setup 2026.07.01

Popular BASE Shops: Design Examples and the Secrets Behind Their Success

Discover what makes popular BASE shops sell — genre-specific success stories, shared design principles for headers, images, and product listings, recommended free and paid themes, and branding lessons from real examples.

Leap Editorial Team

store-setup 2026.06.26

5 Common Shopify Failures — and How to Avoid Them

From runaway app costs to zero traffic after launch, here are the five most common reasons Shopify stores fail to perform — and the concrete steps you can take before you launch to avoid each one.

Leap Editorial Team

store-setup 2026.06.26

Designing an E-Commerce Store That Sells | Theme Selection, UI, and Conversion

Great e-commerce design isn't about aesthetics — it's about architecture. This guide covers how to choose the right Shopify theme by industry, the UI design checkpoints that drive conversions, and how to decide when a premium theme is worth the investment.

Leap Editorial Team

store-setup 2026.06.26

Amboras Pricing Plans Explained: What You Get at Each Tier

A thorough breakdown of Amboras pricing — the Y Combinator-backed AI-native e-commerce platform. Covers all four plans from Basic to Enterprise, the 30-day launch guarantee, transaction fees, and a direct cost comparison with Shopify.

Leap Editorial Team

store-setup 2026.06.25

What to Sell on Shopify? Best Product Categories and Prohibited Items Explained

A practical guide to the most popular product categories on Shopify — apparel, cosmetics, food, digital content, and more — plus a detailed breakdown of prohibited and restricted items under Shopify's Terms of Service and Shopify Payments policies.

Leap Editorial Team

store-setup 2026.06.25

Amboras vs. Shopify: A Deep Comparison — AI Automation or Maximum Flexibility?

A thorough comparison of Amboras — the AI-native e-commerce platform backed by Y Combinator — and Shopify, the global standard for online store building. Covers cost structure, design flexibility, real-world cases, and how to decide which platform fits your strategy.

Leap Editorial Team

store-setup 2026.06.25

What Is Amboras? Features and Setup Guide for the AI-Native E-Commerce Platform

A complete guide to Amboras — the AI-native e-commerce platform that automatically builds and continuously optimizes your store. Covers key features, how it compares to Shopify, pricing, and how to get started.

Leap Editorial Team

store-setup 2026.06.24

What Is Shopify Payments? Setup, Benefits, and Prohibited Items Explained

A comprehensive guide to Shopify's built-in payment service — covering how it works, the zero transaction fee advantage, prohibited product categories, the setup process, and how Apple Pay and Shop Pay reduce cart abandonment and lift conversion rates.

Leap Editorial Team

store-setup 2026.06.24

5 Shopify Disadvantages and How to Solve Each One | A Pre-Launch Reality Check

A practical pre-launch guide to Shopify's real limitations — from the language barrier and app costs to Japan-specific payment requirements — with concrete, actionable solutions for each challenge.

Leap Editorial Team

store-setup 2026.06.24

How to Optimize Your BASE Product Listing Page | Category Setup and Sort Order

A practical guide to improving purchase rates on your BASE online store by optimizing your product listing page — covering layout design, the Category Management App, sort order strategy, and how to handle sold-out products.

Leap Editorial Team

store-setup 2026.06.23

10 Shopify Store Success Cases | What High-Converting Store Designs Have in Common

A deep dive into 10 standout Shopify stores — five from Japan and five from around the world — examining the UI/UX design principles behind their success, the themes they use, and what you can apply to your own store.

Leap Editorial Team

store-setup 2026.06.22

Shopify Plan Comparison | How to Choose the Right Plan for Your Business Stage

A detailed comparison of Shopify's Basic, Grow, Advanced, and Plus plans — covering feature differences, fee structures, and a phase-by-phase selection guide for solo operators through to enterprise-scale businesses expanding internationally.

Leap Editorial Team

store-setup 2026.06.22

[Personal Experience] Starting a Shopify Store on Your Own — Setup Steps and Lessons Learned

A candid account of what it actually takes to launch a Shopify store as a solo operator — covering the real timeline from zero to first sale, startup and running costs, the design rabbit hole, legal compliance pitfalls, and what to know before going cross-border.

Leap Editorial Team

store-setup 2026.06.19

How Much Does Shopify Cost Per Month? Plan Fees and Hidden Costs Explained

A comprehensive breakdown of Shopify's four plan tiers and their base fees — plus the hidden costs many merchants overlook, including paid themes, app subscriptions, and domain fees — organized by business stage so you know what to expect.

Leap Editorial Team

store-setup 2026.06.18

Shopify vs. Japan's Major E-Commerce Platforms: BASE, STORES & ColorMe Compared

A detailed comparison of four major e-commerce platforms — Shopify, BASE, STORES, and ColorMe Shop — covering pricing, features, scalability, and cross-border capabilities to help you choose the right platform for your business stage.

Leap Editorial Team

store-setup 2026.06.18

Does Shopify Have a Free Plan? How to Make the Most of the Free Trial

Everything you need to know about Shopify's free trial — what you can and can't do during the trial period, how it compares to BASE on cost, and a practical three-day roadmap for building your store before the clock runs out.

Leap Editorial Team

store-setup 2026.06.18

Shopify Payment & Transaction Fees Explained | How to Calculate Your Actual Profit

A clear breakdown of Shopify's monthly plan fees, payment processing fees, and transaction fees — including a simulation of how much you actually keep per sale, and how Shopify Payments changes your cost structure.

Leap Editorial Team

store-setup 2026.06.17

Shopify vs. BASE vs. STORES: A Complete Comparison | How to Choose the Right E-Commerce Platform

A comprehensive comparison of three major e-commerce platforms — Shopify, BASE, and STORES — covering fees, features, and cross-border capabilities, along with a decision flowchart to help you choose the right fit for your business.

Leap Editorial Team

store-setup 2026.06.17

What Is Shopify? A Beginner's Guide to Benefits, Drawbacks, and Comparisons

From Shopify's core features and benefits to its drawbacks and comparison with major domestic services — everything a beginner needs to know about the world's

Leap Editorial Team

store-setup 2026.06.16

Is Shopify a Good Fit for Japan? A Complete Guide to Japan-Specific Support and Localization

A breakdown of Shopify's Japan-market support across three dimensions — customer support, adapting to Japanese business customs, and essential apps. Everything you need to know before building a Japan-focused store.

Leap Editorial Team

store-setup 2026.06.15

What Is BASE? A Beginner's Guide to Its Benefits, Drawbacks, and How It Compares

From how BASE works to its pros and cons, and a comparison with Shopify and STORES — everything e-commerce managers and business owners need to evaluate the platform, explained clearly for beginners.

Leap Editorial Team

store-setup 2026.06.15

Shopify Pricing Plans Compared: Monthly Fees, Transaction Fees, and How to Choose

A detailed comparison of Shopify's pricing plans — Basic, Grow, Advanced, and Plus — including payment processing fees, transaction fees, and break-even simulations by monthly revenue to help you choose the right plan for your store.

Leap Editorial Team

store-setup 2026.06.15

Shopify Login Settings: Customer Accounts and Admin Access Explained

A complete guide to Shopify login settings — from accessing the admin panel and enabling customer account pages, to password recovery and staff permission management.

Leap Editorial Team

store-setup 2026.06.08

No-Code Website Builder Comparison: Wix, Squarespace, STUDIO, and Webflow — Features and How to Choose

A selection guide for beginners, freelancers, and small businesses who want to build a website without coding. Compare Wix, Squarespace, STUDIO, and Webflow across pricing, learning curve, SEO capabilities, and Japanese-language support.

Leap Editorial Team