[1-Minute Overview] Getting a Handle on BASE's Official Sites
If you landed on this page after searching something like "BASE official site," you're probably in one of these situations: you can't find the login page, you don't know where to go for support, or you're not sure where the manual is. BASE is widely known as a service that lets you open an online store for free, but because its official site, admin dashboard, help center, and BASE U (its owned media manual) are all separate sites with different roles, first-time users often have trouble finding the page they actually need. This article pulls together BASE's official site, the login URL, the contact form, how to make the most of the official manual "BASE U," how to check for service outages, and where to download the official apps — all into a single reference. Think of it as a bookmarkable portal page that gets you to the information you need by the shortest route.
Finding BASE's Official Site and Login Page
BASE has two entry points with different roles: the official site, which introduces the service, and the admin dashboard, where you actually manage your shop. Understanding this distinction makes it much easier to land on the right page without getting lost.
BASE's Official Site (thebase.com)
The official site is where BASE's service as a whole is introduced — pricing plans, feature overviews, and case studies are all gathered here. If you haven't opened a shop yet, this is where you start: click the "Open a free online store" button to move on to account creation.
The Login Page for Shop Owners
If you're already running a shop, you log in from the admin dashboard's login page using your email address and password. Bookmarking the login URL makes it much faster to access on future visits, so for day-to-day operations, it's worth bookmarking the admin dashboard URL directly rather than the main site. If you've forgotten your password, you can also start the reset process from the login page.
How to Reach the Contact Form
If you have a question, you can reach BASE's support team through the contact form on the official site. The form typically asks you to select a category — "About opening a shop," "About payments," "About the Specified Commercial Transactions Act disclosure," and so on — before you submit your message. Since it can take some time to get a response, it's usually faster to check the FAQ in the help center (covered below) first if your issue is time-sensitive.
How to Make the Most of BASE's Official Manual, "BASE U"
BASE is designed to be intuitive enough to use without any specialized knowledge, so there's no thick printed manual. Instead, BASE U — an owned-media site that systematically covers operational know-how and feature walkthroughs — serves as the de facto official manual.
What Kind of Media Is BASE U?
BASE U publishes a wide range of content on opening, running, and driving traffic to an online store, and also proposes new ways of working built around BASE. It walks through everything from account creation, entering your Specified Commercial Transactions Act disclosure, product listings, design editing, and finally publishing your shop, in a serialized format — reading through this series in order resolves most of the questions that come up when you're just getting started.
Article Categories Worth Checking First as a Beginner
Among BASE U's content, the categories referenced most often are "First-Timer's Guide" and "Getting Ready to Open." Three sticking points tend to come up while getting ready to open a shop: not knowing what needs to be set before going live, getting stuck on shipping fee and payment settings, and feeling uncertain about legal disclosures like the Specified Commercial Transactions Act. BASE U organizes related articles by exactly these kinds of concerns, so it's efficient to start with whichever topic is closest to your current situation.
Reading BASE U by Operating Phase
Even after your shop is up and running, BASE U keeps adding articles suited to different operating phases — concrete steps for product listings, shipping fee settings, customer-acquisition tactics, and more. Making a habit of checking BASE U periodically also keeps you up to date on new features and campaign information, which makes it worth bookmarking and using as part of your regular routine.
How to Check for Service Outages
If you run into an issue like not being able to log in to your dashboard, or a payment not showing up, the first thing to check is whether there's a temporary service outage. Outage notices and important announcements are usually posted on the homepage of the official site or help center, and are also shared through BASE's official social media accounts as they happen. Making a habit of checking for outage information first — before repeatedly retrying an action out of frustration — makes it much easier to narrow down the actual cause.
Finding the Help Center and FAQ
BASE's help center has two entry points: help for shop owners and help for buyers. Shop owners can browse topic-organized sections like "About BASE," "About Pricing Plans," "About Opening a Shop and Registration Information," "About Logging In," "About Running and Managing Your Shop," "About Business Information (Specified Commercial Transactions Act)," "About Product Listings," "About Payment Methods," and "About Apps (Add-on Features)" to find what they need. There's also a keyword search feature, so it's often faster to search for a word related to your issue first, then narrow down to the relevant section.
Where to Download the Official Apps
BASE offers dedicated smartphone apps for both shop owners and buyers.
The App for Shop Owners
The app for shop owners — which lets you list products, check orders, and review sales even while you're out — can be downloaded by searching "BASE" in your phone's app store. It's especially useful for running a shop in spare moments, or for shop owners who also run a physical store on the side.
The Buyer-Facing App, "PAY Market"
Once you open a shop, your products are automatically listed in BASE's official shopping app for buyers as well. Since being listed in an app used by a large number of users can also be a way for people to discover your shop, it's worth checking how your shop actually appears there.
What BASE Shop Owners Run Into Next
Once you've gotten comfortable with the official site and BASE U and gotten your shop up and running, most owners next run into the ongoing, time-consuming work of "building out product pages," "keeping up with SEO," "running ads," and "expanding into overseas markets." As cases like Menya Musashi show — a real example of a shop that was set up quickly and used as the foundation for expanding its sales channels — BASE lowers the barrier to getting a shop off the ground considerably, but how you grow it afterward is entirely up to the owner's own effort. What tends to become a burden here is writing product descriptions, continuously updating SEO-aware content, and providing multilingual support for overseas customers. The idea behind an AI E-Commerce Agent — supporting everything from building and running your store to selling overseas, purely through conversation with AI — exists precisely to lighten this kind of operational burden. As you consider multilingual product descriptions and blog content for a shop built on BASE, or start exploring overseas sales channels, having AI take on this work alongside you is only going to become more important going forward.
FAQ
Q. Where do I go for BASE's official site versus the login page?
A. Go to the official site (thebase.com) for service information and to open a new shop, and use the admin dashboard's login page for day-to-day operations. If you already have a shop, bookmarking the admin dashboard URL saves you the trouble of going through the official site every time.
Q. Does BASE have a printed manual or user guide?
A. BASE is designed to be intuitive enough to use without specialized knowledge, so there's no standalone operating manual. Instead, the official media site "BASE U" systematically covers operational know-how and feature explanations, effectively serving as the manual.
Q. What should I do if I run into an issue like not being able to log in, or a payment not showing up?
A. First, check the official site, help center, or official social media accounts for any reported outage. If it's not an outage, the next step is to look for the relevant topic in the help center's organized sections, or reach out to support through the contact form.
Summary and Key Takeaways
BASE's official site, login page, help center, BASE U, and official apps are each split up by role. Just knowing where each of these entry points is makes the path from getting ready to open, through day-to-day operations, to handling any issues, dramatically smoother. But there's one thing worth pausing on here: making good use of the official site and manual to "open a shop" and actually "growing that shop over time" are two entirely different challenges. Opening a shop doesn't automatically make sales grow — building out product pages, putting out SEO-aware content, running ads, and eventually expanding your sales channels are the themes that really kick in once your shop is live. Leap aims to support exactly this kind of ongoing improvement, purely through conversation with AI, as an AI E-Commerce Agent. From helping write product descriptions to multilingual support to exploring overseas sales, we hope you'll keep us in mind as one option once you start thinking about growth that goes beyond selling domestically.
If you'd like to learn more about e-commerce operations and cross-border e-commerce, take a look at the articles below as well.
