Marketing Guide

marketing 2026.10.08

BASE vs. STORES: Which One Actually Sells Better? Comparing Acquisition and Marketing Features

A comparison of BASE's "PAY ID" app and STORES' Instagram integration and blog features — two very different approaches to customer acquisition — to help you pick the platform that fits your own strategy.

Leap Editorial Team

marketing 2026.09.21

Getting Found in BASE's PAY ID App: Search Tips and Customer Acquisition

How search works inside BASE's buyer-facing app "PAY ID," how to get found more easily in search results, and how to grow followers and use push notifications to drive sales.

Leap Editorial Team

marketing 2026.09.11

Growing E-Commerce Repeat Customers With a LINE Official Account | Segmented Messaging and Rich Message Tactics

LINE has one of the highest open rates of any messaging app in Japan. This guide covers how to grow your friend base, implement segmented messaging, and use rich messages and coupons to drive repeat purchases — with real company examples.

Leap Editorial Team

marketing 2026.09.08

E-Commerce Email Marketing With HubSpot | Designing Cart Abandonment and Repeat-Purchase Scenarios

E-commerce cart abandonment rates typically run around 70%, and follow-up email is one of the highest-ROI tactics available. This guide covers building a HubSpot cart abandonment scenario and repeat-purchase templates.

Leap Editorial Team

marketing 2026.07.01

Amboras AI Marketing and Advertising Features | How to Automate Customer Acquisition

A guide to Amboras AI's marketing automation capabilities — including SEO-optimized product description generation, customer data analysis, personalized recommendations, and automated social media ad creation.

Leap Editorial Team

marketing 2026.06.29

How to Grow EC Sales with Instagram | From Shopping Feature Setup to Influencer Marketing

A practical guide to using Instagram for EC customer acquisition — covering Instagram Shopping setup, Shopping Tags and Reels for product page traffic, micro-influencer ROI, UGC trust-building, and PDCA with Instagram Insights.

Leap Editorial Team

marketing 2026.06.29

EC Review Management Strategies | How to Collect More Reviews and Handle Negative Feedback

A practical guide to the full review management cycle for EC operators — soliciting reviews through post-purchase emails, QR codes, and campaigns; designing placements that boost CVR; and handling negative reviews with responses that build trust. Covers FTC endorsement guidelines, platform rules, and real-world case studies.

Leap Editorial Team

marketing 2026.06.23

Google Shopping Ads Setup and Optimization | Bidding Strategies and Product Feed Creation to Maximize ROAS

A complete guide to Google Shopping Ads — from how the system works and setting up Google Merchant Center, to feed creation, choosing between P-MAX and Standard Shopping, and using custom labels for product-group ROAS control.

Leap Editorial Team

marketing 2026.06.17

5 Reasons Your Shopify Store Isn't Selling — And How to Fix Each One

Diagnose why your Shopify store isn't growing by analyzing five dimensions — traffic, cart abandonment, trust, product-market fit, and repeat purchase — with practical fixes for each.

Leap Editorial Team

marketing 2026.06.15

The Complete Guide to EC Site SEO: Category Page and Product Page Ranking Strategies

A systematic breakdown of the SEO strategies that allow smaller independent EC sites to steadily grow organic traffic — from long-tail keyword tactics centered on category pages to technical SEO fundamentals.

Leap Editorial Team